You don't need enterprise software. You need something that works, doesn't take a week to learn, and doesn't charge you $200/month when you have 800 subscribers.
Small businesses have different needs than agencies and enterprise teams. You want something easy to set up, affordable as you grow, and powerful enough to actually drive results. Here's what we recommend based on business type.
Small business owners, freelancers, and solopreneurs looking for an affordable, easy-to-use email marketing tool with room to grow.
Before picking a tool, ask yourself these questions:
Brevo is our top pick for most small businesses — unlimited contacts on the free plan removes the biggest friction point. Mailchimp is the right choice if you prioritize ease of use above all else. Once you hit 1,000+ subscribers and need real automation, upgrade to ActiveCampaign.
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