Elementor Review
The leading WordPress website builder powering 21 million+ sites
Last reviewed: 2026-03-24 · By GBBR Editorial Team
Affiliate disclosure: We earn a commission on qualifying purchases. Rankings are never for sale.
Our Top Pick · Gold Tier
Elementor
From $60/mo· Free tier available
The Bottom Line
Elementor is the dominant WordPress page builder, used on 13% of the entire web and 21 million+ sites. It earns a Gold tier rating for its unmatched drag-and-drop design freedom, Theme Builder, Popup Builder, and WooCommerce Builder — capabilities that would otherwise require hiring a developer. The Essential plan starts at $60/yr for 1 site; the One plan at $168/yr bundles AI content generation, image optimization, and accessibility tools. A free tier with 32 widgets exists for budget users.
What is Elementor?
Founded in 2016 by Yoni Luksenberg and Ariel Klikstein and headquartered in Ramat Gan, Israel, Elementor has become the most widely used WordPress page builder on the market. It targets freelancers, agencies, SMBs, and non-technical marketers who want professional design control without writing code — and who need the entire site (headers, footers, post templates, popups, forms, WooCommerce pages) to be visually editable.
What does Elementor offer?
Elementor offers a free plugin (32 widgets, basic layout) and paid plans from $60/yr. The Essential plan ($60/yr, 1 site) unlocks 57 Pro widgets; Advanced Solo ($84/yr) unlocks all 85 Pro widgets and custom CSS; Advanced ($108/yr) covers 3 sites. The One plan ($168/yr, 1 site) is the standout — it adds AI content and image generation, accessibility scanning, email deliverability (Site Mailer), and 25,000 monthly credits. Agencies can get One Agency (unlimited sites, $444/yr) with 350,000 monthly credits.
Free
$0
/year
Essential (1 site)
$60
/year
Advanced Solo (1 site)
$84
/year
Advanced (3 sites)
$108
/year
One (1 site, AI + credits)
$168
/year
Expert (25 sites)
$204
/year
One Agency (unlimited sites)
$444
/year
Is Elementor worth the price?
Starts at $60/yr — exceptional given it replaces $50–200/mo developer hours for layout work
Elementor delivers professional design capability at a fraction of what Webflow, Squarespace, or custom WordPress development would cost
Best-in-class dealHow we scored it
Overall score: 87/100
Full drag-and-drop control over every element on every page — header, footer, archive, single post, popup, form
Theme Builder, Popup Builder, Form Builder, WooCommerce Builder, Motion Effects, Dynamic Content — all in one plugin
More intuitive than Divi or Beaver Builder; live preview editing with no page refresh required
Generates excess HTML/CSS and multiple JS files; can affect Core Web Vitals without proper server-side caching
$60/yr for Essential replaces hundreds of dollars in developer time for layout and design changes
200,000+ community members, 6,500+ five-star reviews, massive third-party add-on ecosystem
Why Elementor is Gold Tier
Elementor earns Gold because it is the category leader by an overwhelming margin — 21 million sites, 13% of the global web, and G2's highest-rated website builder designation. Its Theme Builder, Popup Builder, and WooCommerce Builder are unmatched in the WordPress ecosystem. The affiliate program pays up to 55% commission with a 45-day cookie. Capterra rates it 4.6/5 across 904 reviews; Trustpilot 4.5/5 across 3,835 reviews.
Pros & Cons
Pros
- ✓21 million+ sites and 13% of the global web — the undisputed category leader
- ✓Full Theme Builder — custom headers, footers, single post templates, archive templates
- ✓Popup Builder, Form Builder, WooCommerce Builder all included
- ✓Free tier with 32 widgets for budget-conscious users
- ✓One plan bundles AI content/image generation and accessibility scanning
- ✓200,000+ community members and massive third-party add-on ecosystem
- ✓Live visual editing — no page refresh, true WYSIWYG
- ✓30-day money-back guarantee on annual plans
Cons
- ✗Generates excess HTML/CSS and multiple JS files — can impact Core Web Vitals
- ✗Significant vendor lock-in — migrating away requires rebuilding pages
- ✗Major updates have historically caused compatibility breaks with other plugins
- ✗Priority support only available on One and One Agency plans
- ✗Credits system on One plans can be confusing to manage
- ✗Not suitable for headless WordPress or developer-first clean markup requirements
- ✗Subscription-only — no lifetime license option
Ready to try Elementor? Free plan available — no credit card required.
Get Elementor — from $60/mo →Elementor earns Gold because it is the category leader by an overwhelming margin — 21 million sites, 13% of the global web, and G2's highest-rated website builder designation. Its Theme Builder, Popup Builder, and WooCommerce Builder are unmatched in the WordPress ecosystem. The affiliate program pays up to 55% commission with a 45-day cookie. Capterra rates it 4.6/5 across 904 reviews; Trustpilot 4.5/5 across 3,835 reviews.
Get Elementor →Free tier available — no credit card required
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