ActiveCampaign Product Profile
Email marketing, automation, and CRM in one platform
Editorial review record is being refreshed.
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Product resource
ActiveCampaign
From $15/mo
The Bottom Line
ActiveCampaign is Email marketing, automation, and CRM in one platform. This profile summarizes the product's current positioning, available features, pricing notes, and primary sources while the independent editorial review record is being refreshed.
What is ActiveCampaign?
Founded in 2003 and headquartered in Chicago, IL, ActiveCampaign has grown to serve over 180,000 businesses worldwide. It targets mid-market companies, B2B teams, agencies, and SaaS businesses that need more than basic email blasts — specifically those who want marketing automation that behaves like an enterprise tool without enterprise pricing.
What does ActiveCampaign offer?
ActiveCampaign's core offering is its visual automation builder, which lets you build multi-step sequences triggered by user behavior, CRM events, tags, or custom fields. Plans start at $15/month (Starter) with the sweet spot at $49/month (Plus) which unlocks the CRM, lead scoring, and conditional content. SMS marketing, landing pages, and predictive sending are available on higher tiers. There is no free plan, but a 14-day trial is available. Note: for accounts created on or after November 3, 2025, ALL contacts (Active, Unconfirmed, Unsubscribed, and Bounced) count toward the plan's contact limit — accounts created before that date are grandfathered and are billed only on Active contacts.
Starter
$15
/month
Plus
$49
/month
Professional
$79
/month
Enterprise
Custom
/month
Editorial assessment refresh
We are re-sourcing our prior score and tier before publishing a numerical rating or testing claim for this product. The product details, pricing notes, and linked sources remain available while that work is completed.
How We Assess Email Marketing Software
We separate vendor documentation, independent deliverability or platform evidence, and editorial analysis. We do not claim fresh-account campaigns, seed-list inbox testing, timed workflow builds, CSV imports, support tickets, or checkout verification unless a dated evidence record is attached to the profile.
No dated evidence record is attached to this profile yet; testing claims are not being made.
Ready to try ActiveCampaign? Plans start at $15/mo.
Get ActiveCampaign — from $15/mo →Frequently Asked Questions
Is ActiveCampaign worth it in 2026?
ActiveCampaign has a current product profile, but we are not publishing an independent value verdict until its editorial review record is sourced. Confirm current pricing, limits, and fit with the provider.
What is ActiveCampaign best for?
ActiveCampaign is best for: B2B businesses needing lead nurture sequences, E-commerce stores with complex automation, Agencies managing multiple client campaigns.
Does ActiveCampaign have a free trial?
ActiveCampaign does not offer a permanently free plan. Paid plans start at $15/month.
What are the best ActiveCampaign alternatives?
Top alternatives to ActiveCampaign include mailchimp, hubspot, klaviyo.
Review the current product details and sources above, then confirm plan limits and pricing directly with the provider before choosing a plan.
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