Best Marketing Automation Software
Source-backed marketing automation product profiles, current pricing notes, and buyer-fit trade-offs. Scores appear only where the editorial evidence record is complete.
Affiliate Disclosure: Some links may earn a commission if you purchase through them. Product profiles distinguish provider information from independent editorial reviews; we do not publish a rating or ranking without supporting evidence. Paid content is labelled and cannot buy a score, ranking, or favorable conclusion.
How We Research Marketing Automation
Editorial scoring is being re-sourced; compare current product details and primary sources below.
Gold — Best in Category
90+ points. Excellent across every criterion.
ActiveCampaign
Email marketing, automation, and CRM in one platform
From $15/mo
HubSpot
The all-in-one CRM platform for growing businesses
From $0/mo· Free tier
Klaviyo
The e-commerce email platform built for revenue
From $0/mo· Free tier
n8n
The open-source workflow automation tool built for technical teams who want full control
From €20/mo· Free tier
Silver — Strong Choice
75–89 points. Solid option, missing a few things the Gold tier has.
Brevo
Email, SMS, and chat marketing — formerly Sendinblue
From $0/mo· Free tier
GetResponse
Email marketing, automation, and webinar platform
From $0/mo· Free tier
Kit
Email marketing built for creators (formerly ConvertKit)
From $0/mo· Free tier
Mailchimp
The world's most popular email marketing platform
From $0/mo· Free tier