Best Email Marketing Software
Source-backed email marketing software product profiles, current pricing notes, and buyer-fit trade-offs. Scores appear only where the editorial evidence record is complete.
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How We Research Email Marketing Software
Editorial scoring is being re-sourced; compare current product details and primary sources below.
Gold — Best in Category
90+ points. Excellent across every criterion.
ActiveCampaign
Email marketing, automation, and CRM in one platform
From $15/mo
HubSpot
The all-in-one CRM platform for growing businesses
From $0/mo· Free tier
Klaviyo
The e-commerce email platform built for revenue
From $0/mo· Free tier
Silver — Strong Choice
75–89 points. Solid option, missing a few things the Gold tier has.
Brevo
Email, SMS, and chat marketing — formerly Sendinblue
From $0/mo· Free tier
Campaign Monitor
Beautiful email campaigns with deliverability that depends on list quality and sending practices — built for agencies and brand-conscious businesses
From $11/mo
GetResponse
Email marketing, automation, and webinar platform
From $0/mo· Free tier
Kit
Email marketing built for creators (formerly ConvertKit)
From $0/mo· Free tier
Mailchimp
The world's most popular email marketing platform
From $0/mo· Free tier