Score Laboratory
Email Marketing Software Benchmarks
Score & price comparison across 8 tools, built directly from our 100-point rubric. No sponsored placements. No manual adjustments.
8Tools Compared
6Scoring Criteria
6Benchmark Charts
Quick Takeaways
Best Overall
HubSpot
93 pts
Most Features
HubSpot / ActiveCampaign / Klaviyo
100 pts
Best Value
Brevo
90 pts
Most Affordable
HubSpot / Klaviyo / Mailchimp
Free starting price
Benchmark Charts
How these benchmarks are calculated
Full methodology →- All scores derive directly from our 100-point rubric — no manual adjustments.
- Feature, Value, Support, and Sentiment scores are pillar scores scaled to 0–100.
- The Most Affordable chart inverts price so the cheapest tool earns the longest bar.
- No tool pays for placement — rank is determined solely by objective data.
Bronze
60 - 74 pts
Solid Choice
Silver
75 - 89 pts
Strong Performer
Gold
90 - 100 pts
Best-In-Class
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