Klaviyo Product Profile
The e-commerce email platform built for revenue
Editorial review record is being refreshed.
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Product resource
Klaviyo
Free plan available
The Bottom Line
Klaviyo is The e-commerce email platform built for revenue. This profile summarizes the product's current positioning, available features, pricing notes, and primary sources while the independent editorial review record is being refreshed.
What is Klaviyo?
Founded in 2012 and headquartered in Boston, MA, Klaviyo went public in 2023 and now serves over 130,000 brands worldwide. It was purpose-built for direct-to-consumer and e-commerce businesses, with Shopify integration so deep that Shopify itself invested in and distributes the platform. Klaviyo is the dominant choice for DTC brands across all major e-commerce platforms.
What does Klaviyo offer?
Klaviyo offers a free plan for up to 250 contacts with 500 sends per month. Paid email plans start at $45/month scaling with contact count, and Email + SMS bundles start at $60/month. Every plan includes the full automation builder, revenue attribution dashboard, predictive analytics, and native integrations with Shopify, BigCommerce, and WooCommerce. Pre-built e-commerce flows (abandoned cart, winback, post-purchase) are included on all plans.
Free
$0
/month
$45
/month
Email + SMS
$60
/month
Editorial assessment refresh
We are re-sourcing our prior score and tier before publishing a numerical rating or testing claim for this product. The product details, pricing notes, and linked sources remain available while that work is completed.
How We Assess Email Marketing Software
We separate vendor documentation, independent deliverability or platform evidence, and editorial analysis. We do not claim fresh-account campaigns, seed-list inbox testing, timed workflow builds, CSV imports, support tickets, or checkout verification unless a dated evidence record is attached to the profile.
No dated evidence record is attached to this profile yet; testing claims are not being made.
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Get Klaviyo →Frequently Asked Questions
Is Klaviyo worth it in 2026?
Klaviyo has a current product profile, but we are not publishing an independent value verdict until its editorial review record is sourced. Confirm current pricing, limits, and fit with the provider.
What is Klaviyo best for?
Klaviyo is best for: Shopify and WooCommerce stores of any size, DTC brands wanting revenue-attributed email, E-commerce brands with products over $50 AOV.
Does Klaviyo have a free plan?
Yes — Klaviyo offers a free tier: Up to 250 contacts, 500 sends/month.
What are the best Klaviyo alternatives?
Top alternatives to Klaviyo include mailchimp, activecampaign, omnisend.
Review the current product details and sources above, then confirm plan limits and pricing directly with the provider before choosing a plan.
Get Klaviyo →Free tier available — no credit card required