Incogni Review
The market-leading data removal service from Surfshark/Nord Security — automated opt-outs from 420+ data brokers
Last reviewed: 2026-06-24 · By GBBR Editorial Team
Affiliate disclosure: We earn a commission on qualifying purchases. Rankings are never for sale.
Our Top Pick · Gold Tier
Incogni
From $7.99/mo
The Bottom Line
Incogni (incogni.com) is a personal data removal service built by Surfshark and now part of the Nord Security family. It automatically submits opt-out requests to 420+ data broker, people-search, and background-check sites on your behalf, using GDPR/CCPA legal leverage to force compliance, then re-checks periodically to catch re-listed data. It earns a Gold tier rating for the widest broker coverage in the category, strong brand trust from its Nord Security backing, and a genuinely hands-off setup — the main tradeoffs are that removal timelines vary by broker and the Unlimited tier (with custom/manual removals) is annual-only.
What is Incogni?
Incogni was created by Surfshark — the VPN company acquired by Nord Security in 2022, putting it in the same family as NordVPN and NordPass — specifically to solve the data-broker problem: hundreds of sites scrape, buy, and resell your name, address, phone number, and other personal details to marketers, background-check services, and people-search engines. Incogni is headquartered in the Netherlands, an EU jurisdiction with strong GDPR enforcement, which it leans on (along with CCPA in the US) to legally compel brokers to delete your data rather than just asking nicely.
What does Incogni offer?
After a quick signup (name, email, basic identifying info), Incogni scans its database of 420+ covered data brokers, generates opt-out/deletion requests under GDPR and CCPA, and submits them automatically. It tracks each request's status in a dashboard and re-submits on a recurring basis to catch brokers that re-list your data after an initial removal. The Unlimited plan adds Custom Removals — you can flag specific exposures (a sketchy site not on Incogni's standard list) and its privacy team handles the manual removal request, expanding effective coverage to 2,420+ sites.
Standard (monthly)
$15.98
/month
Standard (annual)
$95.88
/year
Unlimited (annual only)
$179.88
/year
Family (annual)
$191.88
/year
Is Incogni worth the price?
$7.99/month on the annual Standard plan ($95.88/yr); Unlimited (with custom removals) runs $14.99/month annual-only ($179.88/yr) — mid-pack pricing for the widest broker coverage in the category
Incogni sits at the top of the data-removal category by brand recognition and coverage. At $7.99/month (annual) it undercuts RemoveMe (~$8.99/month) and DeleteMe (~$10.75/month) while covering more brokers (420+ vs. RemoveMe's 100+). The Family plan ($15.99/month annual, covers 5 people) is a strong per-person value vs. buying individual plans.
Strong value — broadest coverage of any major data removal service at a price in line with smaller competitorsHow we scored it
Overall score: 85/100
420+ data brokers covered automatically; 2,420+ with Custom Removals on the Unlimited plan
Fully automated opt-out submission using GDPR/CCPA legal frameworks, with recurring re-checks
Dashboard tracks request status per broker; progress reports show what's been removed and what's pending
Most brokers comply within weeks under GDPR/CCPA pressure; some resist or require repeat requests
Simple onboarding; the service runs in the background with minimal input needed after setup
$7.99/month (annual) for the broadest broker coverage in the category — strong value, especially on the Family plan
Why Incogni is Gold Tier
Incogni earns Gold tier for the broadest data-broker coverage in the category (420+ automated, 2,420+ with Custom Removals), backing from the established Nord Security group (NordVPN, NordPass, Surfshark), a fully automated and genuinely hands-off setup, and a 30-day money-back guarantee. It's the most recognized name in this category for a reason. It doesn't get a perfect score because — like every removal service — some brokers resist or re-list data on their own timeline, and the deepest tier (Unlimited, with custom removals) is only available as an annual commitment, not monthly.
How We Test Privacy & Secure Email
We evaluate each privacy email provider by creating a fresh account and using it as an active email address for a minimum 14-day period across desktop and mobile. Encryption implementation is verified against the provider's published cryptographic specification — not marketing claims. We test Gmail import migration with 500 emails, cross-device sync across desktop web and iOS/Android apps, and bridge/compatibility tool reliability for third-party email clients. Spam filtering accuracy is logged over the full 14-day test period. Privacy policies are read in full, and server jurisdiction is verified against published infrastructure disclosures. Pricing is captured at checkout, including storage limits and feature restrictions at the reviewed plan tier.
Last tested: 2026-06-24 · Reviewed by GBBR Editorial Team
Pros & Cons
Pros
- Widest data-broker coverage in the category — 420+ automated, 2,420+ with Custom Removals
- Uses GDPR/CCPA legal leverage to compel removal rather than informal opt-out requests
- Backed by Nord Security — the same group behind NordVPN and NordPass, a well-established privacy brand
- Fully automated, hands-off setup with recurring re-checks for re-listed data
- 30-day money-back guarantee
- Family plan covers 5 people at a strong per-person price
Cons
- Can't guarantee removal from every broker — some resist or take weeks to comply
- Unlimited tier (custom/manual removals) is annual-only, no monthly option
- Subscription required — no one-time removal purchase
Ready to try Incogni? Plans start at $7.99/mo.
Get Incogni — from $7.99/mo →Frequently Asked Questions
Is Incogni worth it in 2026?
$7.99/month on the annual Standard plan ($95.88/yr); Unlimited (with custom removals) runs $14.99/month annual-only ($179.88/yr) — mid-pack pricing for the widest broker coverage in the category Overall verdict: Strong value — broadest coverage of any major data removal service at a price in line with smaller competitors.
What is Incogni best for?
Incogni is best for: People who want the broadest possible coverage when removing their info from data broker sites, Anyone who has dealt with spam calls, doxxing risk, or unwanted mail tied to broker-sold data, Families wanting to cover multiple people under one plan.
Does Incogni have a free trial?
Incogni does not offer a permanently free plan. Paid plans start at $7.99/month.
Who should NOT use Incogni?
Incogni is not the right fit for: Users who only need a handful of specific sites scrubbed and don't want an ongoing subscription; People seeking full identity-theft protection/insurance — that's a different product category.
Incogni earns Gold tier for the broadest data-broker coverage in the category (420+ automated, 2,420+ with Custom Removals), backing from the established Nord Security group (NordVPN, NordPass, Surfshark), a fully automated and genuinely hands-off setup, and a 30-day money-back guarantee. It's the most recognized name in this category for a reason. It doesn't get a perfect score because — like every removal service — some brokers resist or re-list data on their own timeline, and the deepest tier (Unlimited, with custom removals) is only available as an annual commitment, not monthly.
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