Incogni Product Profile
The market-leading data removal service from Surfshark/Nord Security — automated opt-outs from 420+ data brokers
Editorial review record is being refreshed.
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Product resource
Incogni
From $7.99/mo
The Bottom Line
Incogni is The market-leading data removal service from Surfshark/Nord Security — automated opt-outs from 420+ data brokers. This profile summarizes the product's current positioning, available features, pricing notes, and primary sources while the independent editorial review record is being refreshed.
What is Incogni?
Incogni was created by Surfshark — the VPN company acquired by Nord Security in 2022, putting it in the same family as NordVPN and NordPass — specifically to solve the data-broker problem: hundreds of sites scrape, buy, and resell your name, address, phone number, and other personal details to marketers, background-check services, and people-search engines. Incogni is headquartered in the Netherlands, an EU jurisdiction with strong GDPR enforcement, which it leans on (along with CCPA in the US) to legally compel brokers to delete your data rather than just asking nicely.
What does Incogni offer?
After a quick signup (name, email, basic identifying info), Incogni scans its database of 420+ covered data brokers, generates opt-out/deletion requests under GDPR and CCPA, and submits them automatically. It tracks each request's status in a dashboard and re-submits on a recurring basis to catch brokers that re-list your data after an initial removal. The Unlimited plan adds Custom Removals — you can flag specific exposures (a sketchy site not on Incogni's standard list) and its privacy team handles the manual removal request, expanding effective coverage to 2,420+ sites.
Standard (monthly)
$15.98
/month
Standard (annual)
$95.88
/year
Unlimited (annual only)
$179.88
/year
Family (annual)
$191.88
/year
Editorial assessment refresh
We are re-sourcing our prior score and tier before publishing a numerical rating or testing claim for this product. The product details, pricing notes, and linked sources remain available while that work is completed.
How We Assess Privacy & Secure Email
We distinguish provider documentation, independent audits, and editorial analysis. We do not claim fresh-account usage periods, migration trials, cross-device tests, spam-filter measurements, or checkout verification unless a dated evidence record is attached to the profile.
No dated evidence record is attached to this profile yet; testing claims are not being made.
Ready to try Incogni? Plans start at $7.99/mo.
Get Incogni — from $7.99/mo →Frequently Asked Questions
Is Incogni worth it in 2026?
Incogni has a current product profile, but we are not publishing an independent value verdict until its editorial review record is sourced. Confirm current pricing, limits, and fit with the provider.
What is Incogni best for?
Incogni is best for: People who want the broadest possible coverage when removing their info from data broker sites, Anyone who has dealt with spam calls, doxxing risk, or unwanted mail tied to broker-sold data, Families wanting to cover multiple people under one plan.
Does Incogni have a free trial?
Incogni does not offer a permanently free plan. Paid plans start at $7.99/month.
Review the current product details and sources above, then confirm plan limits and pricing directly with the provider before choosing a plan.
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