Make Review
The visual automation platform built for complex workflows — more powerful than Zapier, far cheaper at scale
Last reviewed: 2026-05-26 · By GBBR Editorial Team
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Our Top Pick · Silver Tier
Make
From $10.59/mo· Free tier available
The Bottom Line
Make (formerly Integromat) is the most technically capable no-code automation platform, earning a Silver tier rating for its visual canvas interface, unbeatable price-per-operation, and deeper workflow logic than Zapier. Founded in 2012 in Prague by Ondřej Gazda and acquired by Celonis in 2020, Make rebranded in 2022 and now serves 500,000+ users who need complex, branching automations that Zapier can't handle at a price that doesn't scale to absurdity. Best for technical-leaning SMBs and agencies who want Zapier-level flexibility at 40% of the cost.
What is Make?
Make was originally released as Integromat in 2012 — it grew in the automation community for its unique visual canvas, where workflows ('scenarios') look like flowcharts rather than linear trigger-action steps. This visual model enables routing (send data down different paths based on conditions), iterators (process each item in a list separately), aggregators (combine multiple items into one), and error handlers (catch and respond to failures). Celonis acquired Integromat in 2020 and rebranded it as Make in 2022, adding resources and accelerating development. Make's 600+ integrations are fewer than Zapier's 7,000+, but an HTTP module allows custom API calls to nearly any REST service, and a built-in JSON/XML parser handles complex data structures.
What does Make offer?
Free: 1,000 operations/month, 2 active scenarios, unlimited inactive scenarios, 15-minute sync interval. Core ($10.59/mo billed annually): 10,000 ops, unlimited active scenarios, 1-min intervals, all integrations, email support. Pro ($18.82/mo): 10,000 ops, custom variables, larger data bundles, priority support. Teams ($34.12/mo): team collaboration, member roles, shared templates. Enterprise: custom ops, SLA, SAML SSO. Key differentiators: HTTP/Webhook module for calling any API without a pre-built connector, router (split workflows into parallel or conditional branches), iterator (process array items individually), aggregator (merge data from multiple items), full execution logs with visible data at each node — makes debugging straightforward. Make is the only major automation platform where you can visually inspect every data transformation in real time.
Free
$0
/month
Core
$10.59
/month
Pro
$18.82
/month
Teams
$34.12
/month
Is Make worth the price?
Core at $10.59/mo for 10,000 operations is the best price-per-automation in the market — Zapier costs $73.50/mo for equivalent volume
Make undercuts Zapier by ~75% at scale. A 10,000 operation/month workflow on Zapier's Professional tier costs $73.50/mo. The same volume on Make Core costs $10.59/mo. The trade-off: Make has fewer pre-built connectors and a steeper learning curve.
Best valueHow we scored it
Overall score: 82/100
Router, iterator, aggregator, error handler, HTTP module — handles workflow logic Zapier simply cannot, including complex branching and array processing
Visual canvas is intuitive once learned, but the learning curve is steeper than Zapier — first-time automation builders may find it overwhelming
10,000 operations/month for $10.59/mo — Zapier charges $73.50/mo for equivalent volume. Best price-per-automation in the market
600+ native connectors + HTTP module for any REST API. Fewer pre-built integrations than Zapier but the HTTP module fills most gaps
1-minute polling intervals on Core+; solid uptime; execution logs with full data visibility — but error handling is more manual than Zapier
Good documentation, active community, video tutorials — but live support is slower than Zapier on equivalent tiers
Why Make is Silver Tier
Make earns Silver rather than Gold because its integration library (600+ native connectors) is a fraction of Zapier's 7,000+, and the visual canvas — while more powerful for complex logic — has a steeper learning curve that puts it out of reach for non-technical users. It nearly reaches Gold on pricing and technical capability alone. Make is the right choice for developers, agencies, and technical SMBs who outgrow Zapier's pricing or need branching logic, real-time data visibility, or custom API integrations. It falls short of Gold because the brand recognition gap is significant and the onboarding experience doesn't match Zapier's polish.
Pros & Cons
Pros
- ✓10,000 operations/month for $10.59/mo — 75% cheaper than Zapier at equivalent volume
- ✓Visual canvas with router, iterator, and aggregator handles complex branching Zapier can't
- ✓HTTP module connects to any REST API — not limited to 600 native integrations
- ✓Real-time execution logs show the exact data at every node — makes debugging easy
- ✓1-minute polling intervals on Core and above (Zapier charges for this)
- ✓Free tier includes 1,000 ops/month and unlimited inactive scenarios
Cons
- ✗Steeper learning curve than Zapier — visual canvas is powerful but takes time to master
- ✗600 native integrations vs. Zapier's 7,000+ — gaps require the HTTP module
- ✗Fewer pre-built templates than Zapier for common workflows
- ✗Live support is slower on equivalent tiers compared to Zapier
- ✗Less brand recognition means fewer third-party tutorials and community resources
Ready to try Make? Free plan available — no credit card required.
Get Make — from $10.59/mo →Frequently Asked Questions
Is Make worth it in 2026?
Core at $10.59/mo for 10,000 operations is the best price-per-automation in the market — Zapier costs $73.50/mo for equivalent volume Overall verdict: Best value.
What is Make best for?
Make is best for: Technical teams and agencies who have outgrown Zapier's pricing, Workflows requiring branching logic, list processing, or error handling, Teams needing real-time data inspection for debugging complex automations.
Does Make have a free plan?
Yes — Make offers a free tier: 1,000 operations/month, 2 active scenarios.
Who should NOT use Make?
Make is not the right fit for: Non-technical users who need to build automations quickly without learning new concepts; Teams with exclusively common SaaS tools where Zapier's 7,000 integrations save setup time.
What are the best Make alternatives?
Top alternatives to Make include zapier, n8n.
Make earns Silver rather than Gold because its integration library (600+ native connectors) is a fraction of Zapier's 7,000+, and the visual canvas — while more powerful for complex logic — has a steeper learning curve that puts it out of reach for non-technical users. It nearly reaches Gold on pricing and technical capability alone. Make is the right choice for developers, agencies, and technical SMBs who outgrow Zapier's pricing or need branching logic, real-time data visibility, or custom API integrations. It falls short of Gold because the brand recognition gap is significant and the onboarding experience doesn't match Zapier's polish.
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