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Make Product Profile

The visual automation platform built for complex workflows — more powerful than Zapier, far cheaper at scale

Editorial review record is being refreshed.

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Make

From $10.59/mo· Free tier available

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The Bottom Line

Make is The visual automation platform built for complex workflows — more powerful than Zapier, far cheaper at scale. This profile summarizes the product's current positioning, available features, pricing notes, and primary sources while the independent editorial review record is being refreshed.

What is Make?

Make was originally released as Integromat in 2012 — it grew in the automation community for its unique visual canvas, where workflows ('scenarios') look like flowcharts rather than linear trigger-action steps. This visual model enables routing (send data down different paths based on conditions), iterators (process each item in a list separately), aggregators (combine multiple items into one), and error handlers (catch and respond to failures). Celonis acquired Integromat in 2020 and rebranded it as Make in 2022, adding resources and accelerating development. Make's 600+ integrations are fewer than Zapier's 7,000+, but an HTTP module allows custom API calls to nearly any REST service, and a built-in JSON/XML parser handles complex data structures.

What does Make offer?

Free: 1,000 operations/month, 2 active scenarios, unlimited inactive scenarios, 15-minute sync interval. Core ($10.59/mo billed annually): 10,000 ops, unlimited active scenarios, 1-min intervals, all integrations, email support. Pro ($18.82/mo): 10,000 ops, custom variables, larger data bundles, priority support. Teams ($34.12/mo): team collaboration, member roles, shared templates. Enterprise: custom ops, SLA, SAML SSO. Key differentiators: HTTP/Webhook module for calling any API without a pre-built connector, router (split workflows into parallel or conditional branches), iterator (process array items individually), aggregator (merge data from multiple items), full execution logs with visible data at each node — makes debugging straightforward. Make is the only major automation platform where you can visually inspect every data transformation in real time.

Free

$0

/month

Core

$10.59

/month

Pro

$18.82

/month

Teams

$34.12

/month

Editorial assessment refresh

We are re-sourcing our prior score and tier before publishing a numerical rating or testing claim for this product. The product details, pricing notes, and linked sources remain available while that work is completed.

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Frequently Asked Questions

Is Make worth it in 2026?

Make has a current product profile, but we are not publishing an independent value verdict until its editorial review record is sourced. Confirm current pricing, limits, and fit with the provider.

What is Make best for?

Make is best for: Technical teams and agencies who have outgrown Zapier's pricing, Workflows requiring branching logic, list processing, or error handling, Teams needing real-time data inspection for debugging complex automations.

Does Make have a free plan?

Yes — Make offers a free tier: 1,000 operations/month, 2 active scenarios.

What are the best Make alternatives?

Top alternatives to Make include zapier, n8n.

Review the current product details and sources above, then confirm plan limits and pricing directly with the provider before choosing a plan.

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