Zapier Product Profile
The no-code automation platform that connects 7,000+ apps — build powerful workflows without writing a line of code
Editorial review record is being refreshed.
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Product resource
Zapier
From $29.99/mo· Free tier available
The Bottom Line
Zapier is The no-code automation platform that connects 7,000+ apps — build powerful workflows without writing a line of code. This profile summarizes the product's current positioning, available features, pricing notes, and primary sources while the independent editorial review record is being refreshed.
What is Zapier?
Zapier was founded in 2011 and grew entirely through word-of-mouth among early SaaS users. It connects web apps through 'Zaps' — automated workflows triggered by events in one app (e.g., 'new lead in Facebook Ads') that perform actions in another (e.g., 'add row in Google Sheets + send Slack notification'). Zapier is headquartered in San Francisco, valued at $5B (2021 Series B), and remains the largest pure-play automation platform by integration count. The core product — multi-step Zaps with filters, delays, and conditional logic — is unchanged from its original vision, though it has been substantially expanded with sub-products: Zapier Tables (a built-in database), Zapier Interfaces (simple forms and apps), and Zapier Canvas (an AI-powered process documentation tool).
What does Zapier offer?
Free: 100 tasks/month, 5 Zaps, 2-step Zaps only, 15-minute update interval. Starter ($29.99/mo): 750 tasks, multi-step Zaps, filters, Formatter, 15-min intervals. Professional ($73.50/mo): 2,000 tasks, premium apps (Salesforce, LinkedIn), custom logic paths, 2-min intervals. Team ($103.50/mo): 2,000 tasks, shared workspaces, team collaboration. Company ($148.50/mo): advanced admin, custom data retention, dedicated support. Zapier's key product differentiators beyond the core Zap builder: Formatter (data transformation without code — parses dates, currencies, names, text), Filter and Path (conditional logic — do X if Y, else do Z), Delay (time-shift actions), and the sub-apps above. AI-powered Zap creation (describe what you want in plain English, Zapier builds it) is available on all plans.
Free
$0
/month
Starter
$29.99
/month
Professional
$73.5
/month
Team
$103.5
/month
Editorial assessment refresh
We are re-sourcing our prior score and tier before publishing a numerical rating or testing claim for this product. The product details, pricing notes, and linked sources remain available while that work is completed.
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Is Zapier worth it in 2026?
Zapier has a current product profile, but we are not publishing an independent value verdict until its editorial review record is sourced. Confirm current pricing, limits, and fit with the provider.
What is Zapier best for?
Zapier is best for: Small businesses automating repetitive tasks between popular SaaS apps, Non-technical users who need multi-step workflows without writing code, Marketing teams connecting lead gen, email, and CRM automatically.
Does Zapier have a free plan?
Yes — Zapier offers a free tier: 100 tasks/month, 5 Zaps, 2-step Zaps only.
What are the best Zapier alternatives?
Top alternatives to Zapier include make, n8n.
Review the current product details and sources above, then confirm plan limits and pricing directly with the provider before choosing a plan.
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