Gabb Product Profile
The safer phone company built for kids, not for scrolling
Editorial review record is being refreshed.
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Product resource
Gabb
From $24.99/mo
The Bottom Line
Gabb is The safer phone company built for kids, not for scrolling. This profile summarizes the product's current positioning, available features, pricing notes, and primary sources while the independent editorial review record is being refreshed.
What is Gabb?
Founded in 2018 and headquartered in Lehi, Utah, Gabb (formerly Gabb Wireless) builds phones and smartwatches specifically for kids and tweens, running on a proprietary, locked-down version of Android with no web browser, social media apps, or third-party app store. The company has grown to 200-500 employees and roughly $30M in disclosed funding, positioning itself against both mainstream carriers (as a first phone for a child) and other smartphone-based parental-control apps (as a hardware-level alternative that can't be bypassed by simply deleting an app).
What does Gabb offer?
Two device lines: the Gabb Watch 3e (ages 5-12, $149, frequently discounted) and the Gabb Phone 4 (ages 9-14, $149), both financeable interest-free over 24 months. Service runs on three plan tiers — Starter (unlimited talk/text), Standard (adds group/image texting and Gabb Music, a curated kid-safe streaming library), and Advanced (adds mobile data) — priced $24.99-$34.99/month on a 2-year term or $29.99-$39.99/month month-to-month, plus a $30 activation fee. Family Rates automatically discount a second through fifth line on the same account. The MyGabb parental app manages location, contacts, and settings from the parent's own phone, and Gabb Messenger adds AI-filtered messaging and supervised video calling for older kids.
Starter
$24.99
/month
Standard
$29.99
/month
Advanced
$34.99
/month
Editorial assessment refresh
We are re-sourcing our prior score and tier before publishing a numerical rating or testing claim for this product. The product details, pricing notes, and linked sources remain available while that work is completed.
Ready to try Gabb? Plans start at $24.99/mo.
Get Gabb — from $24.99/mo →Frequently Asked Questions
Is Gabb worth it in 2026?
Gabb has a current product profile, but we are not publishing an independent value verdict until its editorial review record is sourced. Confirm current pricing, limits, and fit with the provider.
What is Gabb best for?
Gabb is best for: Parents giving a child their first phone who want zero internet/social-media exposure by default, Families who want a step-up path — smartwatch for a younger child, phone for a tween — on one account, Parents who've tried app-based parental controls on a real smartphone and had a kid work around them.
Does Gabb have a free trial?
Gabb does not offer a permanently free plan. Paid plans start at $24.99/month.
What are the best Gabb alternatives?
Top alternatives to Gabb include verizon, t-mobile, mint-mobile.
Review the current product details and sources above, then confirm plan limits and pricing directly with the provider before choosing a plan.
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